Don Ed Hardy is known as "the godfather of modern tattoo", for his sophistication, depth and sense of experimentation. California native Don Ed Hardy is a painter, printmaker and tattoo artist. Fascinated by tattoos since childhood, Hardy has become a master of his craft and is recognized around the world for his technical brilliance and mesmerizing imagery.
In 2004, Christian Audigier a famous designer and businessman partnered up with Ed Hardy to create and launch the wildly popular Ed Hardy brand. He was granted the exclusive rights to the designs of Don Ed Hardy and has not only created a brand, but a lifestyle of street couture. It is from this inspiration on tattoo art that the fragrances of Ed Hardy where created.



