Black Up is an upscale French Make-up Artist brand with a unique concept, created in Paris in May 1999 by an African professional Make-up Artist to magnify the beauty of women of color.

After studying makeup at Christian Chauveau make up school in Paris, he thought his expertise was strong enough to work on women of color… he shortly realized that makeup products were not adapted. Therefore, he started to mix textures, formulas and pigments to create a dedicated makeup line for those beauties.

With all products manufactured in France and Italy, this brand focuses on quality, elegance, and style. Each product addresses the specific needs of dark skin and matifies (reduces oil), unifies (provides full coverage) and gives radiance (provides a subtle glow to the skin).